Arts and the Market

Arts and the Market (AAM) is dedicated to publishing high-quality and original contemporary research addressing issues related to the intersection of arts and the market and audience research.

The journal embraces the growing number of talented scholars working in this increasingly inter-disciplinary and international area.

It aims to develop and challenge established practices and orthodoxies in this rapidly emerging field and strongly encourages creativity in the development of theory and practice. 

Arts and the Market (AAM) welcomes both theoretically and empirically grounded submissions from across the arts, humanities and social sciences, and is interested in both qualitative and quantitative approaches to research.

The journal adopts a broad view of the arts, including all sectors of the arts and creative industries, including visual arts and crafts, museums, performing arts, festivals, music, film, cinema, and literature. It aims to embrace the different disciplinary traditions and perspectives that can inform the field, not least Marketing, Psychology, Sociology, Statistics, Museology, Musicology, Audience Studies, Cultural Policy Studies, Business, and Management. Thus, the journal facilitates an understanding of the various artistic, cultural, social, sociological, commercial and technological practices and discourses of production, performance, intermediation, and consumption, which shape the arts sector and its related market(s). 

Papers on any aspect of art marketing and audience research are welcome. The following list provides a breakdown of the common (but by no means exclusive) areas of inquiry covered by the journal:

• Strategic arts marketing 
• Marketing research in the arts
• Audience engagement
• Consumer/audience behavior
• Co-production and co-creation in the arts
• Participatory practice
• Cultural value and the impact of the arts
• Fundraising, patronage, and sponsorship of the arts and culture
• Product and brand management
• The role of leadership in arts marketing and audience engagement
• Corporate social responsibility
• PR in the arts and culture
• Corporate communication strategies
• Cultural entrepreneurship
• Creative and cultural industries
• Creativity and innovation
• Intercultural marketing in the arts

Cultural policy regarding marketing, audience development, engagement and research
Formerly published as Arts Marketing: An International Journal, the journal continues to provide a home for cutting edge, contemporary, high quality academic and practitioner research on arts and the market. The new title retains the inclusive aims of research on arts and the market and responds to the growing global interest in audience policy and research, most notably around aspects of audience development, engagement, and enrichment, including notions of participation, active spectatorship, co-production, and co-creation.  

This journal is abstracted and indexed by:

• ABI Inform
• British Library
• Cabell's Directory of Publishing Opportunities in Management and Marketing
• EBSCO
• Emerging Soucres Citation Index (Clarivate Analytics)
• ReadCube Discover
• Summon

Arts and the Market Details